Mr. Louis Gaudier was Mayor of Clichy, a city near Paris, from 1908 to 1925, and Mr. Hermann Kuppel was a German inventor.
At the time, wooden containers and paper packaging were frequently treated against humidity for sea transport. The two gentlemen joined forces to create a packaging business based on tarred paper, wood and paper.
Several innovations that Gaudier and Kuppel developed were praised and ultimately patented.
Six months after his entry as sales representative, Armand Hagiage purchased the company and quickly evolved activity in the company's distribution of packaging, papers, boxes, adhesives, plastics bags and more. He developed a customer base within close proximity, mainly in ready-to-wear clothing and fur.
In 1982, Marc transformed the company from it's commercial origins to give it more of an industrial dimension, with serial production of cartons and wardrobe boxes. After the Golf War in 1990, the ready-to wear industry was strongly effected and Gaudier & Kuppel consequently introduced car-accessories to it's portfolio. The company later assumed the development of posters, packaging, small displays, and more…
Gaudier & Kuppel won a tender from the Garnier Laboratories, L’Oréal, with the first order for a display of a range of shampoos, that was, at the time, entirely innovative and technically-complex.
The mission was successfully completed, with a cost reduction of nearly 50% for the customer. Garnier then becomes the Group’s first historical customer in Point-of-Sale Advertising.
Gaudier and Kuppel sought to diversify and master all aspects of merchandising, including entering the world of luxury goods.
For the launch of "Eau délicate" of Narcisso Rodriguez, the company achieved a spectacular XXL window.
This technical prowess is rewarded with a Popaï Award, the best french distinction for marketing point-of-sale professionals.
Gaudier & Kuppel differenciates and innovates with PaperscentTM, the connected device that revolutionnizes the fragrance-testing experience.
After several years of experience in luxury retail and merchandising, Julia Hagiage, Marc's daughter, joins the group to develop the product and give it an international dimension.